The Holidays: Acquisition or Altruism?

For parents trying to pass on positive values to children in a commercialized culture, the December holidays pose an especially CCFC_holiday_guide.JPGdifficult challenge.

Each year, holiday marketing begins earlier. And our children, targets for marketing all year round, face an ever-intensified onslaught of advertising designed to supplant the cultural, spiritual, social-political meaning of the holidays with celebration of materialistic acquisition instead of altruism, spending instead of spirituality, and getting instead of giving.

That’s why I wrote a contribution to the Campaign for Commercial Free Childhood’s CCFC Guide to Commercial-Free Holidays.

Of course, there's no one size fits all method for getting through the holidays with your values intact. So the CCFC guide provides an array of suggestions, from people we respect and admire, for reclaiming your family celebrations from marketers. Please check it out.


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